Monk Fruit juice concentrate is a 100% natural fruit juice which is fully compliant with WHO Codex juice processing standards. Monk Fruit juice concentrate is approximately 15-20 times sweeter than sugar, and is a unique solution for sugar reduction. Because Monk Fruit juice concentrate is regulated as a food, as opposed to a food additive or sweetener, it has a unique positioning as a consumer-friendly, clean label, fruit juice ingredient while significantly reducing or replacing added sugar. Monk Fruit juice has a clean sweet taste without bitterness.